What Do You Know About Pipeline Management? Amos Quiz
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- 1.What is the definition of a pipeline?
- A.
A finance report that displays the number of credits issued to an account.
- B.
A list of accounts or new potential businesses to target for revenue opportunities.
- C.
Accounts that are not on contract with your media site.
- D.
Businesses that no longer advertiser with us.
- 2.If you have a goal of $25,000 and your run rate is $20,000, you have a gap of $5,000. Your pipeline should be how many times your gap to hit your goal?
- A.
2x
- B.
6x
- C.
3x
- D.
4x
- 3.To determine how big your pipeline will need to be is determined by understanding what?
- A.
Revenue Gap to Goal
- B.
Close ratio and inactive accounts
- C.
Ad sizes and schedules
- D.
None of the above
- 4.If you've been assigned a goal of $20,000 for the month and you have a run rate of $15,000 for that same month, what is your gap between your goal and run rate?
- A.
$15,000
- B.
$5,000
- C.
$2,500
- D.
$35,000
- 5.The best definition of a run rate would be which of the following?
- A.
Ads that are on a schedule or contract for the month and anticipated new business.
- B.
Ads that only publish during the first 10 days of the month.
- C.
Ad campaigns that are designed by advertising agencies.
- D.
Advertisers whose ad schedules are over $5,000 in monthly billing.
- 6.You have identified $18,000 in booked or contracted revenue for the month and you also expect $2,000 in new business for a total of $20,000. What does the $20,000 represent?
- A.
New business acquisitions only.
- B.
The number of sales needed to meet you goal.
- C.
Your Run Rate
- D.
Gap
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