Intro To Business Advertising Pre-test
10 Questions
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This quiz will be used to gauge student understanding and prior knowledge before an advertising unit in a 9th grade Intro to Business Class. � It may also be used as a post quiz also.
Questions and Answers
- 1.Famous persons used in advertising is an example of what type of advertising technique?
- A.
Peer approval
- B.
Status
- C.
Endorsement
- D.
Bandwagon
- 2.An infomercial is usually the same length as other advertising commercials.
- A.
True
- B.
False
- 3.When an advertised item is out of stock and another more expensive item is offered for sale, this advertising technique is called
- A.
Bandwagon
- B.
Bait and switch
- C.
Loss leader
- D.
Bargain appeals
- 4.Products advertised are always accurate and never exaggerated.
- A.
True
- B.
False
- 5.Which of the following would be considered unethical in advertising?
- A.
Bait and switch
- B.
Out of context quote
- C.
All of the above
- D.
None of the above
- 6.Which advertising technique is this ad using?Research shows that this dietary supplement taken before bed will help you loose 10 pounds overnight!!!
- A.
Catch phrase
- B.
Scientific Claim
- C.
Exploiting Fear
- D.
Endorsement
- 7.The internet is a quickly growing way advertisers are reaching customers.
- A.
True
- B.
False
- 8.The following methods are used by advertisers to reach customers:
- A.
Newspaper
- B.
Radio
- C.
Magazine
- D.
Internet
- E.
All of the above
- 9.Pop up ads are one way advertisers use to reach customers on the internet.
- A.
True
- B.
False
- 10.I will be exposed to more than 1,000,000 advertisements over my lifetime.
- A.
True
- B.
False
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