A Trivia Quiz On Beta Testing For Beta Testers!
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- 1.A good incentives strategy involves two elements: creating a rewarding testing experience and giving your testers a thank you gift for their participation.
- A.
True
- B.
False
- 2.Which of the following are THREE types of beta testers that you may find in your beta test?
- A.
Exclusivity Junkies
- B.
Problem Solvers
- C.
Employees in the Tech Industry
- D.
Social Networkers
- E.
Family Members
- 3.It’s always a good idea to mention up front exactly what reward the testers will receive at the end of a test (e.g. $50 Amazon gift card).
- A.
True
- B.
False
- 4.Scoring your testers throughout your test will help with all of the following tasks EXCEPT:
- A.
Recruiting for future tests
- B.
Deciding whether or not you need to run another beta phase
- C.
Distributing your rewards to the right people
- D.
Shining the spotlight on your star testers
- E.
Building leaderboards of your top contributors
- 5.Once your test is complete, what are THREE gestures you could do to ensure your testers feel appreciated for their contribution?
- A.
Give them a cash bonus
- B.
Send out thank you notes
- C.
Share your launch plan with them
- D.
Use them for testimonials
- E.
Nothing, they've been given a gift and that's enough to show your appreciation
- 6.THREE things you should consider when selecting your incentives are:
- A.
The value of your product
- B.
The length of your test
- C.
The average age of your testers
- D.
Where your testers live
- E.
The intensity of your test
- 7.All of the following are good reasons why you wouldn't let your testers keep the beta unit as their incentive, EXCEPT:
- A.
Your beta units may be faulty or buggy
- B.
The support processes for your product may not be in place yet
- C.
Testers may sell the beta unit, placing a faulty version into the wild
- D.
Beta testers rarely actually want to keep beta units
- E.
Your QA team might need the units for additional testing
- 8.What are THREE other reward options you may consider if you choose not to use the beta unit as the incentive?
- A.
Other products your company makes
- B.
Gift cards for widely-known vendors (e.g. Amazon)
- C.
Cash rewards
- D.
Product discounts if your product is really expensive
- E.
Automatic acceptance into future beta tests for your products
- 9.Simply paying your testers is usually the easiest and best way to go when considering incentives.
- A.
True
- B.
False
- 10.Which of these activities would hurt testers' participation rather than help it?
- A.
Criticizing their feedback
- B.
Broadcasting team meetings to testers
- C.
Publicly listing top testers within your tester community
- D.
Openly informing testers of product updates
- E.
Ask for their opinions about other parts of your business
- 11.It's unnecessary to set a level of participation for your testers to reach in order to be eligible for an incentive. Just give the incentive to all testers to simplify things for you.
- A.
True
- B.
False
- 12.Giving your testers access to your product during the beta test can be an adequate incentive.
- A.
True
- B.
False
- 13.Why is it important that you wait until the test is over before distributing your incentives to your testers?
- A.
Testers won't care either way, and it's easier to just do it at the end.
- B.
Testers typically don't want their incentive until the end because it distracts them.
- C.
Sometimes you won't want to give an incentive at all, so at least you'll have your test completed before you tell your testers.
- D.
It keeps testers motivated to keep participating until the end.
- E.
You shouldn't wait. You should give testers their incentive up front.
- 14.If your product is inexpensive or free, how does this affect your incentives strategy?
- A.
Don't worry about incentives because your product is so simple you'll probably get the feedback you need without having to invest money in incentives.
- B.
Promise your testers free access to a future paid version or features.
- C.
Over-incentivize your testers with gift cards or other rewards to ensure that you get adequate feedback.
- D.
Recruit a lot more testers to make up for any testers that drop off during the test.
- E.
It doesn't change your strategy.
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