Hospitality Exam Part 2 Of 3
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- 1..Which of the following is essential to record at the time money is taken from petty cash:
- A.
Account to which transaction should be charged
- B.
General purpose of the transaction
- C.
Person or business name that will be paid the money
- D.
Name of person who witnessed the cash withdrawal
- 2.A human-resources manager is reviewing job applications for a marketing position to select which candidates to call for an interview. What process is the human-resources manager performing?
- A.
Negotiating
- B.
On-boarding
- C.
Prospecting
- D.
Screening
- 3.The sales manager at a full-service resort will be using the results of a marketing-research study for planning purposes. Which of the following is a question that the sales manager should ask:
- A.
What promotional mix has been most effective?
- B.
Are our guests satisfied with our services?
- C.
What new distribution channels could we use?
- D.
How can we lower our costs?
- 4.. Which of the following is a source of secondary data that Angela could use to obtain information about a competitor's promotional activities:
- A.
Interview conducted with the competitor's advertising agency
- B.
Focus group feedback she obtains from the competitor's former employees
- C.
Survey administered to competitor's customers to determine the effectiveness of its promotional activities
- D.
Statistics in a trade publication's article about the competitor's advertising campaign
- 5.From what part of a database can you obtain all the information about one person?
- A.
A form
- B.
A view
- C.
A report
- D.
A record
- 6.To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
- A.
Push technology.
- B.
Model building
- C.
Customer discovery.
- D.
Market-basket analysis.
- 7.
- A.
Using graphic aids to encourage the interviewee to talk
- B.
Promising to send the interviewee the study results
- C.
Calling the interviewee's mobile phone
- D.
Keeping the interview short—10 minutes or less
- 8.
- A.
The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation.
- B.
No relationship exists with the -1 correlation.
- C.
The strength of the relationship of the two data sets is the same.
- D.
The strength of the relationship of the -1 correlation is less than that of the +1 correlation.
- 9.The audience for the research report is young professionals. What should you incorporate into the visual presentation that will appeal specifically to that audience?
- A.
Pictures
- B.
Animated backgrounds
- C.
Concise information
- D.
Different backgrounds
- 10.
- A.
Overview of others' work on the research topic
- B.
Problem/issue being addressed
- C.
Description of participants and how they were selected
- D.
Graphs depicting main findings
- 11.Over the years, Splash-O-Rama Water Park has worked hard to develop and maintain an image of a fun, and friendly entertainment venue for families. What action can the front-line employees take to maintain this image?
- A.
Print flyers to hand out at the entrance that lists the park's daily activities and shows
- B.
Arrive an hour after the park opens to ensure that the park is clean and ready for business.
- C.
Develop a public-relations campaign to reinforce the park's commitment to the community.
- D.
Lean where activities are located in the park to answer visitors questions courteously
- 12.
- A.
Add a Guest Satisfaction Survey on its own website
- B.
Remove a Complaint Handler Survey on TripAdvisor's website
- C.
Publicize the business's desire to identify complaints
- D.
Require customers to complete feedback surveys after the sale
- 13.A tour operator put together a tour package for baby boomers who are interested in southwestern art. The tour group will visit a variety of locations in the southwest but will operate individually rather than as a guided tour. What factors did the tour operator use to segment the market?
- A.
Personality and life cycle
- B.
Gender and culture
- C.
Geography and gender
- D.
Age and life cycle
- 14.
- A.
Edit her draft
- B.
Create the appendices
- C.
Correct grammatical errors
- D.
Develop an outline
- 15.A company's computer network allows many users to access the same programs on different computer units throughout the company. What type of computer operating system is the company using?
- A.
. Multithreading
- B.
Multiprocessing
- C.
Augmented
- D.
Hosted
- 16.Jamal wants to purchase software for his small business that allows him to create text documents, prepare presentations, maintain a customer database, and develop numerical charts. What type of software would best meet Jamal's needs?
- A.
Spreadsheet
- B.
Word processing
- C.
Integrated
- D.
Trajectory
- 17.
- A.
Concierge
- B.
Registration
- C.
Room set-up
- D.
Sales forecasting
- 18.Trends indicate that a large segment of the population is between 60- and 70-years-old. A hospitality/tourism business can act on this trend by
- A.
Selling international vacation packages to recent college graduates.
- B.
Developing tour products specifically designed to appeal to retirees.
- C.
Offering discounted hotel rates for guests who have children under the age of five.
- D.
Implementing a loyalty program for corporate business accounts.
- 19.A current trend is social networking sites. How are many businesses in the hospitality and tourism industry using their social networking sites?
- A.
To book travelers' upcoming trips
- B.
To match travelers with others who have similar interests
- C.
To provide a way for travelers to share their experiences
- D.
To notify travelers of flight cancellations
- 20.
- A.
An employee meets a new client for lunch at an upscale restaurant.
- B.
A purchasing agent provides a customer with a discount.
- C.
A purchasing agent awards a large order to a relative's employer.
- D.
An employee uses the company discount to purchase goods.
- 21.It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when
- A.
The employer does not take steps to correct the issue.
- B.
The housekeeping staff disposes the company's hazardous materials.
- C.
a coworker blocks the fire escape route with boxes of old files.
- D.
A vendor does not have a ventilation system that meets code.
- 22.A person approaches you at a hotel's front desk and asks for a guest's room number. What should you do to keep that data secure?
- A.
Give the person the phone number of the central reservations system to obtain the room number
- B.
Write down the room number on a piece of paper so people within earshot won't learn the number
- C.
Tell the person that you are not allowed to give out that information
- D.
Invite the person to use the house phone to call the guest
- 23.Ben recently developed a logo for his new business. What can Ben do to legally protect the logo from unauthorized use?
- A.
. File a patent request
- B.
Register the logo as copyrighted material
- C.
Trademark the logo
- D.
Obtain a subpoena from the government
- 24.
- A.
Return on sales
- B.
Personnel policies
- C.
Exchange rates
- D.
Delivery timeliness
- 25.The Six Sigma model involves continuously implementing activities that
- A.
Stimulate revenue and lessen decision making.
- B.
Promote consistency and eliminate resources.
- C.
Improve quality and reduce inefficiencies.
- D.
Influence regulation and decrease outputs.
- 26.
- A.
Purchase paper goods that do not need to be recycled
- B.
Require attendees to turn in solid waste following the event
- C.
Hire a waste management company to clean up the venue
- D.
Place recycling bins throughout the venue
- 27.
- A.
Unauthorized individuals found on the scene
- B.
Patron choking on food
- C.
Spilled water on a marble floor
- D.
Patron calling back to determine whether an item is in lost and found
- 28.Rechargeable batteries are an example of what type of innovation?
- A.
Paradigm
- B.
Product
- C.
Convertible
- D.
Categorical
- 29.Paul is a 45-year-old manager of a large company who makes offensive, gender-related comments to Elizabeth, a 28-year old buyer, who has been with the company for six months. Paul's behavior violates Elizabeth's workplace rights because he is engaging in
- A.
Sexual harassment
- B.
Cultural supremacy
- C.
Age discrimination.
- D.
Ethnocentrism.
- 30.Janice worked a as chef with an upscale restaurant for several years. She worked unusual and long hours, including most holidays and weekends. Last year, she quit her job and started her own catering business. Now, Janice has the ability to set her own schedule and take on only the events that she wants to cater, so she can focus on other interests. In this situation, the advantage entrepreneurship provides Janice is
- A.
Flexibility.
- B.
A higher income.
- C.
The satisfaction of helping others.
- D.
Prestige.
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