Cmg Review
63 Questions
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Questions and Answers
- 1.A material that will be printed on is called a(n) ________________.
- 2.A CMG campaign manager would integrate print, email and PURLs into the marketing mix to add more ________________ and get a better ________________ from consumers.
- 3.The primary color model for mixing in web-based graphics or screen-based devices is:
- A.
RGB
- B.
CMYK
- C.
LMAO
- D.
KFC
- 4.Which one do you like?
- A.
Option 1
- B.
Option 2
- C.
Option 3
- D.
Option 4
- 5.Type is measured from ________________ to _____________.
- 6.Over the last 550 years, the time it takes for new paradigm shifting communications technologies to emerge has grown ___________.
- 7.The color model used to create other colors via mixing to create halftone, photographic imagery is_________.
- A.
RGB
- B.
CMYK
- C.
LOL
- D.
USB
- 8.This type classification features traditional "serifs": ________
- 9.Augmented reality is used in the CMG industry to provide value-added digital _____________________ content which overlays a ______ experience in some way via a gateway _______and image recognition technology.
- 10.A _____________ is used in the CMG industry to drive a consumer from one media experience to a mobile phone experience.
- 11.______ or _____ is a type of graphic based on pixels.
- 12.________ is known as subtractive color theory.
- A.
CMYK
- B.
RGB
- C.
Option 3
- D.
Option 4
- 13._____ is known as additive color theory.
- A.
CMYK
- B.
RGB
- C.
Option 3
- D.
Option 4
- 14.Measurable viewings or data collected from a user experience is known as a(n) _____________.
- 15.The term for drawing a viewer's eye strategically through an ad or layout is __________ or _____.
- 16.This graphic type is infinitely scalable: ___________.
- 17.__________ is a printing process based on the principle that oil and water don't mix.
- 18._____________ is a printing process where a raised surface plate accepts and transfers ink.
- 19._________ is the printing process that uses a sunken surface plate or cylinder with etched or pitted areas to accept and transfer ink.
- 20.__________ is the printing process that is great for extremely long runs at high quality.
- 21.The ______ is often the call to action.
- 22.______________________ within the CMG industry allow direct triggering of an interactive experience from a printed piece through a phone or other NFC capable devices.
- 23.Zebras are naturally ___________.
- 24.In order to use a font as a vector object in Adobe Illustrator, it must be converted to vector paths with the ______________ command.
- 25.____________________ is the inventor of the movable type letter press.
- 26.___________ are good for graphics designed to print slightly outside the trim area of the finished piece.
- 27._________ allow for a clean edge to the graphics and avoids unwanted white space.
- 28.You should use the practice of saving bitmap files in Photoshop .PSD or even .TIFF when editing and altering because these are ______________________ and do not integrate ______________ like .jpg .gif or .png.
- 29._______________-- is great for 3D objects.
- 30._______________ allows you to print really large images that conventional presses often can't match in size.
- 31.An alternative to screen printing used for large images that require less setup would be wide format _________ or _______ printers.
- 32.An image that the copyright holder has deemed usable for personal projects at no cost to the user is often made available under this type of license: ___________
- 33.There are __________ points per inch.
- 34.Formal balance is visually ___________ in the most basic form.
- 35.Please fill answer below
- 36.An image that you must pay for initially but then may use on any project you want without paying for again is known as ______________.
- 37.You're hired to design multiple projects for a client, what's the first thing you should as for to aid in your visual design choices and avoid time-consuming changes later in the process? ____________________.
- 38._____________ an image in InDesign creates a link to the file. This link provides the high resolution information of the image for printing.
- 39.___________ can translate to emotions/feelings, which can effect/motivate a consumer's attitude in many ways.
- 40.If you looked at an image in the empty vacuum of space you would see _________ because ___________________________.
- 41.Times New Roman is an example of a __________.
- 42.Screen-based content that automatically reflows and alters text sizes to fit content to the device onwhich content is being viewed is called _________________.
- 43.The length to width proportion of a screen is known as its _____________.
- 44.A limiting factor in the layout for multiple-screen-based devices is the fact that there are many different screen _________.
- 45.The advantage associated with the trending shift toward use of digital printing is digital presses can output completely ________ and __________ pieces from a ___________ of content.
- 46.A _________________________ technology is a technology that radically changes the way and rate at which information is shared and consumed by a culture.
- 47.A perforation created in a design, such as a mailer with a coupon integrated, would require printing, but it would also require effort called by this term: _____________
- 48.The ___________ control spaces words in sentences to fill paragraph columns to both the left and rightmargin creating a more uniform look.
- 49.______________ balance is when all elements on the page are of equal weight and are placed symmetrically on the page.
- 50._______________ balance is when the size, color and/or location of unequal elements are used to create balance in the layout as a whole.
- 51.______________ printing allows for short runs with little setup, a short turnaround time, custo/personalized printing and fast delivery.
- 52.__________ printing is a digital printing method where a new image can be generated for each page.
- 53.________________ printing is a traditional ink-on-paper method where each copy is from the same image carrier (plate) and each sheet looks the same.
- 54._____________ is a major player in the packaging industry.
- 55.____________________ is great for printing on products like paper cups, plates, containers, wall coverings and giftwraps.
- 56.___________________ is great for printing floor coverings, wall coverings, decorative laminates and postage stamps.
- 57.___________ is not cost effective without very high runs.
- 58._______________________ is great for printing paper and board substrates like books and directories, magazines and some thicker plastics like credit cards.
- 59.________ is the number of pixels in a linear inch.
- 60._________ is the number of spots created by an output device in terms of output quality.
- 61._________ is the number of lines of dots created in a halftone screen.
- 62.________________________ is premixed inks of a specific color, indicated by a Pantone name or number.
- 63._______________ uses four inks (CMYK) to produce all other colors.
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