Do You Have The Knowledge Of Consumer Involvement Theory?
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Consumer involvement theory can be defined as a state of mind that drives consumers to identify their consumption patterns and consumption behavior which allows customer decision-making. This test is designed to evaluate the application of the consumer involvement theory. So, let's try out this quiz. All the best!
- 1.Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for a person who has: Signed a contract to purchase a new computer network for his office. 175 computers with customized software that integrates the purchasing department with wholesale suppliers and the manufacturing parts warehouse.
- A.
Cell 1
- B.
Cell 2
- C.
Cell 3
- D.
Cell 4
- 2.Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Waldo. Waldo buys a digital camera. He's really into photography. And it was just a matter of comparing current prices and features of two models he's been looking at on the Internet.
- A.
Cell 1
- B.
Cell 2
- C.
Cell 3
- D.
Cell 4
- 3.Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Roarke. Roarke buys a new car for his wife. Shops around to get an SUV that has performed well in crash tests. He loves his kids. But he also loves to save money.
- A.
Cell 1
- B.
Cell 2
- C.
Cell 3
- D.
Cell 4
- 4.Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Larysa. Almost on impulse, Larysa buys an expensive new watch for herself. It's the same brand that her bosses boss wears.
- A.
Cell 1
- B.
Cell 2
- C.
Cell 3
- D.
Cell 4
- 5.Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Waldo. Waldo drives the SUV to the store with a list of things to buy from his wife. When he gets to "cooking oil" he has no idea what she uses. So he spends a little extra time reading labels to find out which is lowest in cholesterol.
- A.
Cell 1
- B.
Cell 2
- C.
Cell 3
- D.
Cell 4
- 6.Pick the cell (1,2,3 or 4) that most appropriately describes the level of emotion and rational thinking for Waldo. Waldo buys a copy of a sports magazine at the check out counter just because it's got a picture of a sexy woman on the front cover.
- A.
Cell 1
- B.
Cell 2
- C.
Cell 3
- D.
Cell 4
- 7.Which of the following is true?
- A.
Consuming refers to decisions about buying products
- B.
Consumer behaviour is about making people buy things
- C.
Consuming refers to the ways in which people use products
- D.
None of the above
- 8.Which of the following is NOT true?
- A.
Purchasing behaviour relates strongly to environmental situation
- B.
Purchasing behaviour occurs independently of segmentation issues
- C.
Purchasing behaviour is basic to meeting our needs
- 9.Which of the following is typical of transaction marketing?
- A.
Focus on customer retention
- B.
Short time-scale
- C.
Orientation on product benefits
- 10.Which of the following is true?
- A.
Businesses change their needs more often than do consumers
- B.
Businesses are less likely to establish relationships with suppliers than are consumers
- C.
Businesses see more advantage in establishing relationships than do consumers
- 11.The study of demand is called:
- A.
Anthropology
- B.
Economics
- C.
Sociology
- D.
Psychology
- 12.Which of the following is NOT a market research tool?
- A.
Focus groups
- B.
Questionnaires
- C.
Introspective reflection
- 13.Which of the following is true?
- A.
The concept of elasticity indicates a clear difference between luxuries and necessities
- B.
The concept of elasticity means that marketers do not need to worry about pricing
- C.
The concept of elasticity means that demand can be predicted for many products
- D.
None of the above
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